How can I identify customer needs?

Identifying customer needs is probably the most important step in the product development process. Only by understating target customers’ needs can the enterprise design a product that fits those needs. Figure 1 illustrates the process to identify customer needs, as …

What is Quality Function Deployment?

Probably the most effective tool to translate customer requirements into design and manufacturing specifications is Quality Function Deployment (QFD). This method allows to systematically converting customer’s demands into technical requirements, for each stage of product development and production.  One of …

What is mass-customization?

Increasing numbers of sophisticated customers are demanding customized goods, and companies are offering a growing number of choices. This presents manufacturers with the challenge of achieving seemingly contradictory goals: produce highly individualized products at a relatively low cost, and in …

Omar Espinoza, University of Minnesota

Omar Espinoza is Assistant Professor at the University of Minnesota’s Bioproducts and Biosystems Engineering Department.

He also chairs the Forest Products Management Development Institute, an initiative to support the Forest Products Industry in Minnesota.

Omar obtained his undergraduate degree in …

Innovation in the Forest Products Industry

By Omar Espinoza and Maria Fernanda Laguarda-Mallo

The U.S. forest products industry has been facing many struggles during the last two decades. A combination of growing competition from imports, the rise of electronic media, competition from substitute materials, environmental concerns, …