What is Quality Function Deployment?

Probably the most effective tool to translate customer requirements into design and manufacturing specifications is Quality Function Deployment (QFD). This method allows to systematically converting customer’s demands into technical requirements, for each stage of product development and production.  One of …

What is mass-customization?

Increasing numbers of sophisticated customers are demanding customized goods, and companies are offering a growing number of choices. This presents manufacturers with the challenge of achieving seemingly contradictory goals: produce highly individualized products at a relatively low cost, and in …

How can I identify customer needs?

Identifying customer needs is probably the most important step in the product development process. Only by understating target customers’ needs can the enterprise design a product that fits those needs. Figure 1 illustrates the process to identify customer needs, as …